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Facebook Monetization Suite
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Facebook Post Earning Calculator: Reach to Revenue Estimator
Every Facebook post that links to your site earns money two ways at once: MediaVine ad revenue from the people who click through and read the article, and Facebook Content Monetization revenue paid directly on reach. Enter your Likes and Reach auto-fills using your CTR (traffic per reach). Overwrite Reach with your real number any time, and watch your estimated earnings update live below.
Enter Likes and Reach auto-fills using your CTR below. Overwriting Reach won't change Likes; it only updates the earnings figures below.
Frequently Asked Questions
What is the relationship between Facebook reach, likes, and website visits?
For a typical content-site post, reach is much larger than likes or click-throughs. A common benchmark is roughly 32,000 people reached for every 1,000 likes and every 1,000 website visits generated by that post. That's the ratio this calculator uses to auto-fill Reach from Likes. It varies by page, niche, and how compelling the post copy and thumbnail are, so treat it as a starting estimate; you can always overwrite the calculated Reach with your actual number.
How does MediaVine RPM affect my post earnings?
MediaVine RPM is your revenue per 1,000 pageviews on the linked article. If a post drives 1,000 website visits and your RPM is $30, that post generates roughly $30 in ad revenue. Sites in higher-paying niches earn more per visit, and RPM also fluctuates seasonally, typically peaking in Q4 when advertiser demand is highest.
What is Facebook Content Monetization and how is it paid?
Facebook's Content Monetization Program pays page owners a rate based on post reach, separate from and in addition to any MediaVine revenue from click-throughs. It's typically expressed as dollars per 1,000 reach. For example, a $0.10 rate on a post that reaches 32,000 people pays about $3.20 directly from Facebook, regardless of how many people actually clicked the link.
What are qualified views and why are they lower than reach?
Facebook doesn't pay Content Monetization earnings on every person a post reaches. It only pays on views that meet its quality and duration thresholds, known as qualified views. That figure commonly runs around 35% lower than raw reach. This calculator applies that reduction automatically, so the Facebook CMP Revenue figure it shows is already a qualified-view estimate, not a raw-reach estimate.
How much does a single Facebook post actually earn?
It depends on both revenue streams together. A post with 32,000 reach driving 1,000 website visits at a $30 MediaVine RPM earns about $30 in MediaVine revenue, plus roughly $2.08 in Facebook CMP revenue once the 35% qualified-view reduction is applied, for a combined total of just over $32 per post for that example.
Can I enter reach instead of likes?
Yes. Reach auto-fills from Likes using your CTR setting (traffic per reach, 2% by default), but it stays fully editable. Overwrite it with your actual reach number and the calculator recalculates your MediaVine and Facebook CMP revenue estimates instantly, without changing your Likes value.
Reach vs. Likes vs. Visits
Reach counts everyone shown your post in their feed, whether or not they interact with it. Likes and website visits are downstream actions taken by a much smaller slice of that audience. This calculator auto-fills Reach from Likes using the CTR field above, defaulting to 2%, a typical engagement-to-click rate for content posts on established pages. If your own CTR runs higher or lower, just edit that field, or overwrite the calculated Reach directly with your real number.
MediaVine RPM
RPM (Revenue Per Mille) is what MediaVine pays per 1,000 pageviews on your site. A $30 RPM on 1,000 visits from one post pays about $30. RPM is not fixed; it moves with advertiser demand, seasonality (Q4 is highest), and your content niche, so the same 1,000 visits can be worth very different amounts month to month.
Facebook CMP Rate
The Content Monetization Program pays out based on reach rather than click-throughs, at a rate expressed per 1,000 reach. A $0.10 rate is a conservative baseline; actual rates vary by content category, audience region, and current program bonuses. This revenue is earned even from viewers who never click through to your site, making it a genuinely separate stream from MediaVine.
Qualified Views
Not every person your post reaches counts toward Facebook's payout calculation; only views meeting Facebook's engagement and duration thresholds qualify. That qualified figure typically lands around 35% below raw reach, so this calculator applies that reduction automatically: the Facebook CMP Revenue you see is already a qualified-view estimate, not a raw-reach figure.
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