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Facebook Fee Calculator — Marketplace, Stars & Subscription Fees
Facebook charges fees in several different contexts: selling items on Marketplace, receiving Stars from your community, running Fan Subscriptions, and processing payments. This tool lets you calculate the exact fee and net payout for each scenario in one place. Switch between the four tabs to see the specific breakdown for your situation.
Frequently Asked Questions
What is Facebook Marketplace's fee structure?
Facebook Marketplace charges no fee for local pickup sales — they are completely free for both buyer and seller. For shipped items using Facebook's checkout system, a 5% selling fee applies with a minimum charge of $0.40. There are no listing fees or subscription costs. The fee is automatically deducted from your payout, so you never need to pay it separately.
How much do creators actually receive per Star?
Creators receive exactly $0.01 per Star with no platform deduction on the payout rate. The full $0.01 goes to you, but you are responsible for income taxes on the total. Viewers who send Stars purchase them in packages — 130 Stars for $1.99, for example. The creator payout of $0.01 per Star means viewers pay roughly $1.53 per $1.00 you receive, which funds Facebook's infrastructure and viewer acquisition of the Stars feature.
What is the Fan Subscription revenue split with Facebook?
Facebook takes 30% of Fan Subscription revenue; creators receive 70%. At the $4.99 tier, creators net $3.49 per subscriber per month. At $9.99, creators net $6.99. At $24.99, creators net $17.49. The 70/30 split is consistent across all pricing tiers. Facebook handles all payment processing, fraud prevention, and subscriber management within this 30% cut.
What payment processing fees does Facebook charge?
Payment processing costs are built into Facebook's overall transaction fees rather than being charged separately to users in most cases. For third-party integrations and direct payment contexts, credit card processing typically costs around 2.9%, debit cards around 2.0%, and PayPal around 3.49% per transaction. These rates are standard industry payment processing costs and not specific Facebook surcharges.
Can I avoid Facebook fees when selling on Marketplace?
The simplest way to avoid all Marketplace fees is to offer local pickup only. Local Marketplace transactions using cash, Venmo, Zelle, or other peer-to-peer payments cost nothing. Facebook only charges the 5% selling fee when you use their integrated shipping checkout. For items where local pickup is practical, local-only listings are the most profitable way to use Marketplace as a seller.
Do Facebook fees change over time?
Facebook's fee structures have been relatively stable but can change. The Marketplace 5% shipping fee and $0.40 minimum have been consistent for several years. Stars at $0.01 each and the 70/30 Fan Subscription split have also been stable. However, platform policies evolve, so always verify current rates in Commerce Manager or Creator Studio before making major business planning decisions based on fee calculations.
Marketplace Fees
Facebook Marketplace is free for local pickup sales and charges 5% (minimum $0.40) for shipped items. The fee is automatically deducted from the payout when a transaction completes. There are no listing fees, no monthly subscription, and no hidden charges. The fee applies only when using Facebook's integrated checkout — local cash or peer-to-peer transactions are always free.
Stars Rate
The Stars payout rate of $0.01 per Star has been consistent since the program launched. Viewers purchase Stars in bundles priced by Facebook, and creators receive their fixed rate per Star regardless of what viewers paid. Stars can be received on live videos, video posts, and Reels. Payouts accumulate and are sent monthly once the minimum threshold is reached.
Fan Sub Share
Facebook's 30% platform cut from Fan Subscriptions is standard for digital platforms that handle payments, fraud, and subscriber management on your behalf. The creator's 70% share compares favorably to some platforms. Building even 50 subscribers at $4.99/month generates $174.65/month for you after Facebook's share — a meaningful recurring income floor independent of any given month's content performance.
Payment Costs
Payment processing fees are a standard cost of online commerce. Credit cards at ~2.9% are the most commonly used and slightly more expensive than debit. PayPal at ~3.49% is the highest standard rate. These fees fund the fraud protection, chargeback handling, and payment infrastructure that makes online transactions reliable. When pricing products or services, always factor in the payment processing cost to protect your margin.
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